Our Story


Welcome to LORENZINI C.H. BV. Born in the heart of Ranst, we are a proudly Belgian e-commerce company driven by a singular passion: bringing the latest home electronics and appliances directly to you, without the traditional retail hassle.

How It All Started

Our journey began with a simple observation. Buying premium electronics often meant dealing with crowded stores, confusing logistics, and inflated prices covering the costs of massive physical showrooms. We knew there had to be a better way. By shifting to a streamlined, online-first model, we cut out the unnecessary overhead. The result? We pass those savings directly to you, ensuring you get the best technology at the fairest price, delivered straight to your door or ready for local pick-up.

The LORENZINI C.H. BV Promise

We know that purchasing a new TV or a major appliance is a significant investment. That is why trust, transparency, and premium service are the foundation of everything we do:

  • Unbeatable Value: By operating primarily online, we keep our prices highly competitive.
  • Free EU Shipping & Local Pick-up: Enjoy free delivery anywhere in the EU, or drop by our local warehouse to pick up your order in person.
  • Extended Peace of Mind: We go beyond the legal requirements by offering a 30-Day Money-Back Guarantee.
  • Secure Shopping: Your transactions are protected by top-tier encryption and trusted payment partners (Bancontact, Visa, PayPal).

Rooted in Belgium, Serving the EU

As a registered Belgian company (VAT: BE1032725445), we combine local expertise with a European reach. We strictly adhere to local consumer protection laws, meaning you shop with the same confidence online as you would at a neighborhood store.

We Are Here For You

Even though our storefront is digital, our team is very real. Whether you need advice on a product or an update on your order, we are always just a message or a call away.

  • Email: sales@elch.be
  • Phone: +32460247145 (Mon-Fri, 9:00 - 17:00)